It can be displayed in the search results of search engines. It is best to plan the directory and file naming in advance before making the website structure. While doing this, you should also pay attention to the user experience. It is best to make it clear and easy to remember, and then consider the impact on rankings.
The following points need to be paid attention to
The shorter the better
In principle, if it does not exceed 3 letters, it can be included. However, if the address really has hundreds of letters, it will be difficult for users to use it. It is very laborious, so the general recommendation is that the shorter the better, it is best to make it easier for users to remember this.
Avoid too many parameters
If there are many kinds of parameters in some forums or search programs, the more parameters there are, the more difficult it is for search engine spiders to identify, and it is easy to fall into spider traps. In this case, it is recommended to use static or pseudo-static when possible.
Fewer directory levels
Try to use fewer directory levels. If it is a portal level or a large website and the directory is too deep, it is better to use a top-level domain name instead of a very deep directory.
Be descriptive
File and directory names should be descriptive.
Contain keywords
Containing keywords (keyword selection step) can improve the relevance of the page. For example, the directory can be named in Pinyin or English, and the search engine will recognize the English meaning of the directory.
Use all lowercase letters
One word difference may cause the entire directory to be excluded, so it is recommended to use lowercase letters uniformly.
Use hyphens
Hyphens and dashes are generally used to connect words.
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