'I often hear people talk about black hat, what does it mean?
' ' To put it simply, it means optimizing the website in a way prohibited by search engines. Generally speaking, we call it cheating.
' ' They are all done, why are there black hats and white hats?
' ' For example, sending group messages to increase external connections is a typical black hat behavior. Because increasing external links in this way affects the interests of other sites, and at the same time affects the reasonableness and fairness of search engines' ranking of websites. Search engines want to stop this practice, so this practice is called black hat.
' ' White hat? Adopt advanced thinking, reasonably optimize the website, improve user experience, and reasonably interconnect with other websites. This will improve the site's search engine rankings.
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